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T5T is a weekly newsletter highlighting 5 key takeaways from the past week as selected by our editors. Detailed reports from the featured stories and more are available for subscribers of Fashionsnoops.com |
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| At the January 2024 edition of Maison&Objet, held in Paris from the 18th through the 22nd, we spotted a clear trend of home fragrances that tap into the continuing need for destination-based scents. Well into the revenge travel era, we’re seeing global wanderlust grow, with thematic home fragrances enabling consumers to travel through fragrance and find comfort in a sense of escapism, by either reliving the scents of past travels or aspirational destinations. Fariboles exemplified this trend best with their “Back to…” collection, featuring iconic destinations like Copacabana, Italy, Miami Beach, Mykonos, and more, with fragrance profiles and packaging that create an immersive experience. Grecian brand Waks also tapped into this trend with an added dimension of local artistry, through their collection that honors the heritage of various Greek isles through distinct local botanical notes and packaging design by unique island artisans. Lastly, brand True Grace: Essence of England harnesses forest and nature therapy, looking to bring the outside in through scents like their Moorlands candle, which transports consumers to the mossy, moody, wet moors of England. |
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This Men’s Runway season, Timberland took to the Paris runways in an unexpected debut alongside some of the most prominent labels of the moment. Stepping into the realm of luxury, the beloved work boot joined forces with Pharrell Williams amid his third showcase for Louis Vuitton. The highly anticipated collaboration unveiled ten limited-edition silhouettes, from mid-calf zip-ups in Timberland’s signature Wheat Nubuck to updated iterations of the classic 6-inch work boot adorned in 18K gold LV monogramming and displayed in clear carry-all cases. Timberland Chief Marketing Officer Maisie Willoughby explains the “hypebeast collaboration with Louis Vuitton is just the start,” as shown with another debut this season at Wales Bonner, a luxury project by Grace Wales Bonner who has seamlessly fused European heritage with an “Afro-Atlantic spirit” since the label’s launch in 2014. Bonner teased this latest collab on her FW 24/25 Paris runway show, featuring the classic Timberland boot embellished with intricate sequin + beaded patterns that infuse a touch of the brand's decorative spirit. |
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| The 2024 Winter Fancy Food Show in Las Vegas, which took place January 21-23, highlighted an array of authentic, global cuisines as consumers continue to explore global flavors and seek out brands that honor tradition and heritage. This year, many brands showcased accessible, easy-to-make meal kits and frozen dinners inspired by international foods, making it easier than ever for consumers to experience authentic cuisines in their home. As first generation Vietnamese Americans, the founders of Saiga Foods wanted to create authentic Asian comfort dishes that weren’t readily available on the market, and launched their line of freshly frozen soups and rice bowls inspired by traditional Vietnamese recipes. Sobo is also an “unapologetically Asian American frozen food brand” that serves frozen plant-based dumplings inspired by Chinese, Japanese, and Korean flavors—reimagining nostalgic recipes for an authentic, convenient at-home dining experience. Sunday Supper wanted to elevate frozen meals as well, and offers handcrafted, 100% plant-based frozen Italian meals that are created in partnership with the award-winning Italian chef Celestino Drago for a delicious, high-quality meal. Brands like Masala Gossip also showcased ready-made cuisine with their line of healthy and easy-to-cook Indian curry sauces and marinades for delicious Indian inspired flavors that can be added to any meal.
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This past Saturday, New Balance teamed up with Hypebeast and Shannon Maldonado—the founder and creative director of Philadelphia-based conceptual space and platform Yowie—to host an event paying homage to New Balance 990s cult classic, also known as "the people’s sneaker". This event was part of the brand’s Sounds of an Icon campaign, which honors the legacy of the 990 silhouette within street culture of Philadelphia and beyond. As a symbol of community, New Balance wants to explore the heritage behind the sneakers and celebrate the creatives that wear them as well as the cities and communities that they represent. The event was held as an immersive gallery experience, with special quotes, audio stories, and personal pictures of major attractions and some of Maldonado's favorite areas throughout Philadelphia. Visitors also had the opportunity to participate— by placing their own location pins and adding notes of their favorite spots for a more interactive experience. Some other activations included a crocheting class with L’Reese, a zine-making workshop with Many Fortunes, and a collaboration with All Caps Studio to decorate tote bags and celebrate hometown creatives. |
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| Reminiscent of our SS 25 Product Shift Nautical Naivety, a coastal influence emerges during the recent FW 24/25 menswear presentations, pushing for sailor collars for a cutsie update full of naive personality. Mostly seen on outerwear, knits, and sweaters, these fun-filled design details act as sentimental reminders of the summer season, capturing the essence of the seaside even through ocean blue colorways at times, as seen at S.S.Daley. MSGM shows the sailor collar on brightly blocked buttoned sweaters, dialing up the dopamine-inducing naive effect. |
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| ABOUT FS |
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| For over 22 years, FS has been a leading force in trend forecasting, servicing clients in over 50 countries in the areas of Fashion, Accessories, Home Decor, Beauty, Wellness, and other consumer-facing markets. Members of our Trend Platform and FS Advisory Clients that work with us enjoy a unique point of view which stems from cultural trends and a heart-led approach to forecasting, which is seamlessly intertwined and supported by cutting-edge, AI-augmented tools. Learn more about us at FASHIONSNOOPS.COM |
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| As a result of the enforcements of General Data Protection Regulations (GDPR) for the European Union on May 25, 2018, as well as the Data Protection Act enacted on June 21, 2018, we have updated our personal data management policy to provide you with complete transparency regarding how we use and protect such data. You will find all details on this topic by clicking HERE or visiting the link "Privacy Policy & Data Management" found in our website footer. |
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